Recently, the international streetwear brand INXX announced that the international fashion icon Kubozuka Yosuke to be its brand ambassador. Kubozuka Yosuke is a multi-talented artist with absolute influence. He is featured as very original style in TV series and movies. Since he starred in the TV series <GTO>, his performance was convinced by the public. In 2001, <Go!> was officially released and for his performance in this role, Kubozuka Yosuke was awarded as the best actor of the Japan Academy Prize and he was the youngest one to achieve this award in Japanese history. In daily life, his outstanding ‘rebellious style’ made him the most eye-catching face in Japanese streetwear culture. He was invited by multiple well-known magazines to shoot the cover, meanwhile he was continuously evaluated as the Mr. Trend of the Year and become the fashion icon for new generations.
Since its inception, the streetwear brand INXX always believe in its motto “X is an attitude” and guide this attitude to a new era. Beginning with 2017 New York Fashion Week, INXX continues to present a trend system that deconstructs fashion and street styles and adds Chinese totem symbols, bridging the incompatibility between Chinese traditional culture and streetwear silhouettes.
This time, INXX and the brand ambassador Kubozuka Yosuke jointly created the 2019 S/S creative look, aiming to use the INXX 2019 S/S series as voice of new generation. In the shoot, Kubozuka Yosuke expressed his talents through a structuralism styling and his very nature expressions, it tells the audience that the ‘trend’ is not only just about appearance but a force of action from daily life.
Kubozuka Yosuke，he’s always a pioneer to represent cutting-edgy designs, a celebrity with street spirit, a public figure with extraodinary lifestyles. The shoot of Kubozuka Yosuke in INXX shows that trend as a format of life attitude, is made by details.
As a multi-dimensional mind exploration, INXX combines the culture and new techniques that the new generations are seeking for. That’s also how Kubozuka Yosuke performed in the video and shoot.
Today’s new gens are born in the tech boom and growing up in the era of globalization. They lead the trend, but also believe in original; they are seeking for new experience, but also cherish the tradition; they are labeled, but they define what is a label. They are brave, not only for the topic of ‘how to dress’.